A brand audit is a comprehensive analysis and discovery of a brand's current market position. A brand audit helps the business identify strengths, weakness', opportunities, and threats to its brand within its industry.
The purpose of a brand audit is simple: to gain a fundamental understanding of your current brand health and where your brand stands in its market in comparison to its goals.
You can’t decide where you’re going until you know where you are now.
As the first phase of a comprehensive brand strategy and overall brand intelligence, the audit gives your business a snapshot of where you are now and an idea of how to get where you want to go.
How is a Brand Audit performed?
A Brand Audit is performed within a series of internal and external brand evaluation tactics. Most commonly, a brand audit include a minimum analysis of:
- Business Plan Analysis
- Business Strategy Analysis
- Target Market Analysis
- Target Audience Analysis
- Product Offering Analysis
- Service Offering Analysis
- Customer Service Analysis
Once the initial data gathering and analysis is complete, a thorough SWOT analysis of the brand's current health can be performed.
What is needed to perform a Business Analysis during a Brand Audit?
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What is needed to perform a Target Market Analysis during a Brand Audit?
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What is needed to perform a Target Audience Analysis during a Brand Audit?
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What is needed to perform a Product Offering Analysis during a Brand Audit?
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What is needed to perform a Service Offering Analysis during a Brand Audit?
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What is needed to perform a Customer Service Analysis during a Brand Audit?
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Working with a branding agency, you can expect to receive a comprehensive review of the Brand Audit as the final deliverable for this phase of branding.
Schedule a Consultation
Interested in learning more about how a brand audit can impact your business? Schedule a FREE 30 minute consultation here.
Brand Audit - What's Next?
While a Brand Audit gives your business a good glimpse of where it stands currently, the roadmap to get to will be performed during a follow-up exercise commonly referred to as 'Brand Research & Discovery'
Learn more about the Brand Research & Discovery phase here.